When you’re looking for the best source of electronic dance music, look no further than a radio station that features House music, reggae and hip-hop among others. Why? Simply because radio is one of the most reliable sources of music information and entertainment. As the name indicates, electronic dance music (EDM) originated from the nightclubs and bars where rave parties and other electronic dance events were held.
This form of music has transcended from its humble roots and has now become part of the mainstream with artists such as Justin Timberlake, Rihanna, Lil Kim and many others all featuring on popular radio stations. Why? Well, the answer is simple – exposure. If an artist or group wants to get a massive audience for their upcoming release, they need to expose it to the widest range of people possible. Getting your music played on a popular radio station that is syndicated by millions of listeners can be extremely beneficial. That’s why EDM is thriving in today’s electronic music scene, despite attempts from mainstream radio to stamp it out.
As a DJ or producer, your songs may just get played on any number of popular radio stations. But if you want to create a deeper impact on your audiences, you need to ensure that your music is heard on a radio station that will cater to your target audience. For instance, if you are aiming for an electronic music radio station targeted at new DJs or radio producers, your music must be deep house music. Unlike pop, which can appeal to a wide variety of people, electronic dance music tends to sound and feel more soulful to the ears of a club goer.
So how does a radio host or DJ determine which music would be better suited for his or her radio show? Well, there are certain factors or characteristics that define the best of electronic dance music. These include the type of music, the theme, the artists or groups featured and the style of the radio station. But even with these criteria, the real secret to radio play-ability lies in the DJ or the program director’s personal taste.
While some DJs love the heavy, dark and rigid beats of traditional hip-hop or top 40 hits, some DJs are more open to the ‘soft’ sounds of world music such as salsa and Latin jazz. The kind of music that appeals to the DJ’s personality and ear has a lot to do with the success of any radio program. With a wide variety of electronic music styles and themes to choose from, a DJ’s musical tastes can often be clearly identified within minutes of listening. A DJ who likes the soulful reggae and classic reggaeton music but hates the bombast of modern dance music would not be a good fit for a house music radio station.
Another important factor in finding a successful DJ is his or her personality. A DJ who loves the sound of house music but is brand new to the genre may not be the right fit for a deep house radio station. On the other hand, a DJ who loves the Latin music scene but has never stepped foot into a nightclub has little chance of becoming a hit-maker at a mainstream station. It is important to know whether a DJ prefers the softer, smooth sounds of classical or the hard rock and roll of today’s electronic music.
It is important that a radio DJ has a good sense of humor, as it can make or break an evening. Many listeners are often left disappointed by shows that are nothing more than commercial plugs, poorly done voice talent and annoying advertisements. A DJ with a good personality and great timing can keep listeners glued to the radio and coming back for more. The DJ’s on a good electronic dance music radio station can build a reputation that lasts a long time.
A good electronic dance music radio station will feature a variety of voices and songs covering the whole spectrum of electronic dance music. Some radio stations have DJ’s with a variety of musical interests. One DJ might specialize in reggaeton, while another may specialize in hip-hop. It is important for a DJ to have a wide range of songs so they can cover a variety of genres and interests. This is what makes listening to a DJ’s show on a good radio station so much fun!
