Vampire Weekend Releases Most Upper West Side Music Video of All Time

Vampire Weekend has launched the music video for the most recent single, “Sunflower,” off its upcoming Father of the Bride album, and Jonah Hill is behind the digital camera. The video options Ezra Koenig and the Internet guitarist Steve Lacy making their manner by a split-screen imaginative and prescient of Upper West Side grocery and sturgeon establishments Zabar’s and Barney Greengrass, slicing lox behind the counter and working into Jerry Seinfeld within the course of. Mid90s director and scumbro trend plate Hill washes the entire thing out and spins the digital camera in helical loops to alleviate us of even a whiff of the Nora Ephron of all of it. Seinfeld gamely mugs and smirks on the digital camera in a manner that looks like regardless of the reverse of ASMR is. Hill additionally directed the music video for the primary lead single off their new album, Harmony Hall, which — with its slo-mo pictures of Koenig making pancakes — presumably takes place after these grocery procuring scenes within the grander scheme of the Hill-Koenig cinematic timeline. The full album is out May three.