There's no doubt that TDE boasts one the deepest rosters in music—SZA, Kendrick Lamar, Isaiah Rashad, Jay Rock and ScHoolboy Q all call TDE home.
Now the label returns with an album, November, from one its brightest talents, singer/songwriter SiR.
Let's be clear from the jump here— SiR makes really good music. After releasing the standout album, Seven Sundays back in 2015 and following it up with a dense EP, HER, released in 2016, the Cali artist positioned himself as a talent to watch tracks like "Cadillac Dreams" featuring Big KRIT and "All in My Head."
TDE had the good sense to snatch him up in late 2016, and in in 2017, he dropped another EP, HER TOO which spawned the standout track, "Canvas." Now here we are with his first full-length fering on the label.
November clocks in at a concise 11-tracks, and the 32-minute ride is as smooth and magnetic as anything else he's fered.
"I don’t like to set expectations, I try to just let things be because I know this won’t be the last batch music I put out," he told Billboard his HER TOO project last year. "So I just want people to really listen because a lot times people hear the beat, the first two lines and go, “That’s whack.” Take your time... I’m sure you’ll find something you like."
SiR's style is marked by his ability to sound both new and old school at the same time (he's written for Stevie Wonder and Jill Scott). In the same way, he's also able to deliver raw lyrics that nevertheless remain sensual and even downright romantic. Rich vocal styling that ten draws from classic soul riffs, layered songwriting over bottom-heavy, California-wavy production stamp his sound, which is readily apparent on his latest work.
Led by three singles, the jazz piano laced, woozy track "Something Foreign" featuring ScHoolboy Q, the gorgeous "Something New" featuring Etta Bond and the recently released closing track "Summer in November," the album plays like one long, relaxing ride along the coast line.
All in all, this is one SiR's best ferings, and should serve to further establish him as not only a talent to watch, but one the most electric artists in contemporary soul music today.
Take a listen to November below Spotify.