Cray's music is as placing as her cascading locks of two-toned hair. The on-line videogame-streamer-turned-singer-songwriter-producer flits via indie electronics, pop and dance productions with ease. Since starting the CRAY challenge again in 2015, the younger artist has navigated a bevy of sound evolutions, earlier than reaching the genre-defying output we hear from her at present.
"My fashion is ever-changing," CRAY says. "I'll launch no matter I wish to launch, whether or not that is a uneven remix or indie-pop, or home."
We meet up with CRAY as she's getting ready for a photograph shoot for her forthcoming single's art work. On prime of writing and singing on her music, she's the mastermind behind all of her releases' visible accompaniments. The Southern California transplant (by the use of Vancouver) speaks about her artistic endeavours with the infectious verve of an excited teen, pouring herself wholeheartedly into her tasks with an unrelenting ardour.
"Putting collectively the creatve ideas is my favorite a part of the method," CRAY says. "I at all times have these concepts that associate with my songs; my songs are by no means simply songs, in addition they have a visible factor. It's thrilling to have the ability to make these concepts come to llife, regardless of how loopy or bizarre they're."
The upcoming single, 'Isn't It', is a departure from her final two tracks, 'Love Cemetery' and 'Fractions', that are each emotional ballads impressed by private experiences. Listeners will get a glimpse into the stranger, extra summary components of her universe on 'Isn't It', with a darkish home beat and lyrics like "Not all queens put on crowns." But it doesn't matter what typre of music she's releasing, the one fixed throughout CRAY's data is the inclusion of a daring vocal that she's written herself.
"A powerful vocal topline is a very powerful factor of my songs, to have the ability to use my phrases and power," CRAY says. "Writing for me is unquestionably my favorite a part of making music. I've an entire ebook filled with songs I write, and I am continuously writing in it, on a regular basis. And once I get to my session or consider a melody in my head, I carry it to life with one of many songs I've written. I draw from my private life advert use that as base to start out a brand new tune."
CRAY has no scarcity of private life materials from which to take inspiration. When she wasn't employed for a job at Target, she determined to attempt her hand at on-line recreation streaming, and rapidly constructed a considerable Twitch following. CRAY started sprinkling DJ units into her stay streams, and shortly, she was entertaining throngs of on-line followers, with each her gaming and her music.
Aside from her knowledgeable gaming prowess, CRAY's burgeoning on-line following is due partially to her unabashaed character, witty life observations and experimental trend sense. Mixing designer digs with classic finds, she types herself with wild abandon - from her head of half-and-half hair (at present a unclean blonde-meets-dark brown, and normally adorned with '90s butterfly clips), right down to her intensive, vibrant sock assortment and funky Croc pairings.
2019 is shaping as much as be CRAY's greatest yr but, with music releases aplenty on the horiszon and the debut of her stay present comig this spring. After DJing for years, she'll belt out her first singing performances, backed by a full band and a visible present straight out of her creativeness.
"I actually need the present to inform the story of what my imaginative and prescient is for my music," CRAY says. "I've at all times had such massive concepts for my stay set, so I am excited to lastly carry it to life and present everybody what my dream has been since I used to be a child."
Whether she's careening between genres in her productions, writing lyrics, straight from her coronary heart, or pondering up her subsequent inventive enterprise, one factor stays - in terms of CRAY, count on the surprising.