Inspired by subculture and the energy youth, designer Raf Simons brings his unique design to the rich Fred Perry archive, finding a match for his ethos individuality.
The collection features digitally printed photographs from British photographers, like Gavin Watson and George Plemper.
Watson is known for amassing more than 10,000 photographs his peers during the late 1970s and early 1980s. Through his friendships and music - particularly his love two-tone, Watson documented a generation kids coming age who used their clothes as a powerful tool for expressing their identity.
Plemper was a South London school teacher documenting working class Britain through the eyes his students. His work centred around London’s new town Thamesmead – a brutalist social housing estate – and the everyday occurrences the kids that lived there.
Taking Fred Perry’s key pieces, further typical Raf Simons details are featured, like dropped shoulders on sweatshirts and unexpected print and logo applications. The iconic silver Laurel Wreath is the sign-f across polos, shirts, cotton sweatshirts and the hoodie – attached with a cotton tab, and with ‘Raf Simons’ embroidered beneath it.
You can view and shop the entire collection at select Fred Perry stores and online.
Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter