As the cornerstone of the record label “Heels Of Love”, Eli Iwasa and Priscila Prestes’ newest venture, the single “Juicy Bar”, signed by Iwasa together with the Polish DJ and producer GIGEE will arrive on November 29th. The sound of “Juicy Bar” is a unique blend of house and disco, representing the distinctive identity that the label seeks to build. Inspired by the vibrant and hedonistic atmosphere of the Berlin club Juicy Bar, the track combines elements of Italian disco, disco, and house, creating a fresh, powerful, and nostalgic sound. By mixing the immersive groove of a bassline and striking drums with 80s-inspired synthesizers, the track promises to transport listeners to a sonic journey rich in sensations and intensity.
“Juicy Bar” is structured to create peaks of energy and catharsis, reflecting the Heels Of Love concept of providing a deep connection with the audience. It unfolds like a dance floor experience, with a pulsating lead that directly refers to the spirit of the music sets. This immersive experience is a hallmark of Eli Iwasa’s fusion of styles and intense musical journey.
The production process for the single was a creative exchange between Eli and GIGEE. They explored not only the roots of house and disco music but also an experimental spirit that allows the track to adapt to different environments from major festivals to the most selective and demanding clubs.
“2024 has been exceptional in many ways – launching my own label “Heels Of Love” is not only a big dream come true, but mainly a platform for my music, for many fresh artists from Brazil, and also to connect creatives and music lovers from around the world. “Juicy Bar”, our 1st release, is a collaboration with GIGEE, and I am so excited about it. I have been road-testing it; the reaction has been great, we have been getting excellent feedback, and this energetic, uplifting vibe is so present in my DJ sets”. –Eli Iwasa.
I am excited to announce my collab with an amazing female artist and friend of mine Eli Iwasa, marking the launch of her label with a playful, house-driven track of us. It’s a dynamic blend of different sounds-energetic, bold, and definitely feminine-just like us. We’ve created something significant yet fun and full of life. This release is more than just music: it’s about owning who we are and showing the world that female power in this scene is unstoppable. I’m beyond excited to bring this energy to Brazil for the first time. VAMOS!” – GIGEE
An immersive vocal complements the track’s arrangement, creating an additional layer of emotion and resonance. This allows the release to stand out at peak times and in more introspective moments at underground parties. This composition is a sample of the new label’s proposal: to overcome barriers of genre and style, creating music that can be enjoyed in different contexts and by various audiences. This first release is emblematic of the label, showcasing Heels Of Love’s commitment to developing a diverse and compelling catalog that honours tradition and innovation in electronic music. As the label’s first taste, “Juicy Bar” is more than a simple composition—it is a sonic manifesto that defines the identity of the new label, opening doors for future collaborations and expanding the musical community around it.
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