It is amazing how electronic dance music artists have been able to build such a huge and dedicated fan base. Part of the reason for this is that EDM has helped create an image of young people that are hip and trendy and want to join in with the fun. There is a counterculture vibe to the “party rock” of earlier years, but with the growth of EDM, young adults are looking for a different style. The music inspires and motivates, but it also draws a diverse crowd. This has helped brands connect with a younger generation that is interested in the hottest styles and sounds of today.
What does it take for an artist to get discovered? One way that electronic dance music artists can get discovered is through their fans. If a band or artist can make a song that appeals to teens and 20-somethings, they will likely find their way onto the popular social media sites like Facebook or MySpace. Social networking sites are great ways to build interest in upcoming acts and keep your brand name in front of fans who are constantly being updated with new information about your company or brand.
One thing that many DJs talk about is how much easier it is for them to be discovered now, compared to when they were teenagers. It used to be that electronic dance music artists had to play at nightclubs and bars to be noticed, but not so much anymore. For some acts, they may have to play arenas and festivals, but these events are typically only attended by a select few. When DJ’s and other creative electronic dance music artists harness the power of social media, they will be able to reach a larger audience than ever before.
In terms of anotrachean trends, many DJs and other upcoming EDM artists are making their music available on vinyl. This is an excellent way to gain exposure as well as promote a brand. Many major music labels are now releasing house music albums on vinyl, as well as indie artists who have gained attention by releasing their music on the major independent label. The advantage of this strategy for these artists is that they can gain a bigger audience without paying the hefty fees associated with a record deal.
Social networking sites are a great way to stay connected to your audience, but they do tend to target the very young, which means that you need to find a way to appeal to a wider audience if you want to succeed. This is why brands such as Pharrell Williams”DAMP’ and ‘Timbaland feat. Timbaland have gained attention from audiences all over the world. Artists like Kanye West, Jay Z, and others are re-popularizing the art of mixing music, but they are doing so in a more mainstream, friendly way that appeals to a younger generation. If you can create a profile on a popular social networking site, you will be able to draw in a new generation of potential customers.
For electronic dance music artists looking to reach out to a younger audience, brands such as Apple Computers offer discounts on several of their products. This includes laptops, Beats, iPads, iPod Touch, and other electronics that can often be purchased at deep discounts from online retailers. Not only can this tactic allow you to lower the price of your products, but you can attract a new audience who may not have even known you were recording an album. Many of the younger generations that are turning up to electronic dance music have grown up with computers, and they appreciate buying electronic products at a discount. It makes sense for you to sell your albums at a discount to maximize your earning potential.
One of the best ways to get your act known is to sign up for spots at parties, especially in high-end clubs. Skrillex has become a staple at many parties because he is known for his down-to-earth, yet compelling personality. He is not only a great DJ, but he is also one of the most popular breakout stars from the dubstep culture. While many people assume that all house music and DJs are male, there are actually a few female DJs who have made a name for themselves playing at major parties such as Coachella. If you can play well enough at a high-profile club, your act can gain the attention of festival audiences, and you can enter the world of electronic music.
Electronic dance music artists have the opportunity to be known for their sound and music rather than for their appearance. Thanks to technology, getting your foot in the door with a major label can be much easier than it used to be. As a matter of fact, you may already be signed to a major label if you are good enough on the mic. Take advantage of the opportunities that electronic dance music artists have been given to be a success. Once you become famous or a household name, you can take advantage of opportunities to record entire albums, tours, and videos that will boost your popularity even further.
