As the 2010s come to a detailed, the significance of the trajectory of indie music within the 2000s has develop into more and more clear and simple. The decade served as a bridge-gap between the late-’80s-to-late-’90s period through which “indie” was “indie rock” — connoting each a enterprise ethos and a predominantly guitar-based sound — and the catchall way of life music of the 2010s, a decade through which the “rock” aspect was slowly sheared away and “indie” as a style designator took on a sonically broad utility, usually used to outline music being launched by way of labels and strategies miles away from the DIY of indie’s early days.
Sitting firmly in the midst of these two eras is the 2000s, a decade through which the rock aspect of indie was nonetheless flourishing whereas different sounds and subgenres had been taking maintain in indie’s DNA. This interval of in-between sea change was a byproduct of the nebulous and more and more marketing-focused indie tradition that was forming, a results of quite a lot of components starting from the proliferation of tastemaking mp3 blogs and buzzy teen-drama TV syncs to the gradual emergence of pageant tradition (the latter aspect primarily being exported from the U.Ok., the music rags of which having lengthy adopted “indie” as a sonic catchall years earlier than the time period’s eventual American meaninglessness). Four explicit years from the 2000s stand out as indicative of the adjustments going down that might type the form of indie to come back.
There was the “new rock” explosion of 2001, a quick and livid post-9/11 guitar-fest which elevated classically retro luminaries just like the White Stripes, the Strokes, Yeah Yeah Yeahs, and Interpol together with decade-defining luminaries just like the Shins, Spoon, and Death Cab for Cutie; after six years of six-stringed reveries, 2007 marked the following turning level in indie’s decadelong evolution, with landmark releases by Panda Bear, LCD Soundsystem, M.I.A., Dan Deacon, Of Montreal, and Animal Collective that mirrored the gradual and world genre-splice that indie was more and more resembling. Along with the instant-classic debut from intelligent, style-hopping fabulists Vampire Weekend, the next yr represented the height of bloghouse, a once-derided however more and more prescient party-dependent flood of digital pop and dance music that gave indie youngsters one thing to do at exhibits in addition to stand nonetheless with their arms crossed — after which there was 2009, a high-profile commencement of types for a few of the decade’s largest indie artists (Animal Collective, Grizzly Bear, Dirty Projectors) that cemented them because the style’s sensible equal of stadium acts.
What makes these 4 years of paradigm shifting all of the extra outstanding of their prevalence was the truth that it was straightforward to acknowledge virtually all of those shifts as they had been going down. But even with the hindsight that sometimes accompanies the top of a decade, it’s practically inconceivable to determine a single yr from the 2010s that’s had an analogous affect — a 12-month span claiming a spate of indie-centric releases arriving with serendipitous simultaneousness as its personal, providing some form of normal definition as to what the more and more undefined style represents when it comes to sonic tendencies. Rather than being the last decade when indie misplaced its means, the 2010s will possible be seemed again upon as the last decade when indie was merely all over the place — a market-driven ubiquitousness that includes stars of various sizes working in myriad subgenres, hopping out and in of mainstream pop’s lens when it fits them.
This isn’t to say that 2010s indie hasn’t had its personal paradigm shifts — they’ve merely been untethered to any form of temporal definition, a mirrored image of the endless-scroll feeling that streaming companies and small-font festival-bill placements alike have imbued upon modern-day tastemaking and curation. After making small waves within the still-hermetic world of dance music with a string of summary EPs, James Blake launched his landmark self-titled debut LP in 2011, an alluring mix of digital textures and easy songwriting that created a legion of imitators and, aided by his work on pop albums from heavy hitters like Beyoncé and Travis Scott, finally cemented him as one of many decade’s most quietly influential musicians. Many early practitioners behind the electronic-pop subgenre of chillwave — which rose to prominence within the early months of 2010 — didn’t stick round lengthy sufficient to depart a long-lasting legacy, however its faded-Polaroid aesthetic and reflections on millennial burnout nonetheless reverberate by way of indie’s ecosystem to today.
Some of the last decade’s defining indie-orbiting artists took years to ship on the promise they initially hinted at, talking to the final reality that the last decade’s always-be-curating A&R method made for fewer moments of collective full realization and extra staggered developmental durations. After a wave of punishing hype, Odd Future — as gap-bridging of an act as there was in 2010s indie’s anything-goes days — spent a lot of the last decade’s first half releasing subpar aspect initiatives additional dampened by the shock-jock method of their early years; after “breaking apart” in 2015, the crew’s members have since develop into critically beloved artists in their very own rights, even the once-abrasive, now-mellowed aggression of Tyler, the Creator. And that’s not even making an allowance for the profession of Frank Ocean, an early Odd Future expat who’s develop into the sensible thoughts, physique, soul, and spirit of all millennial emotional considerations.
Electronic troublemakers PC Music triggered quite a lot of publicity-generating noise and never a lot else throughout their preliminary introduction round 2014; 5 years later, they’ve had a hand in a few of the strongest work from pop-leaning indie alchemist Charli XCX and rely probably the most fascinating experimental artists of the second, Sophie, of their ranks. Spectral pop icon Lana Del Rey equally survived alternating avalanches of buzz and bashing, with a chronologically upward-in-quality discography that displays her present and hard-won critical-darling standing; indie enfant horrible Grimes technically had two watershed moments, 2012’s Visions and Art Angels from 2015, neither of which had been accompanied by scene-or-sound-adjacent artists that left a long-lasting reminiscence.
The sensation that accompanied the discharge of Visions gestured towards the non-male and (Grimes excepted) nonwhite voices rising to higher prominence in indie, after what was virtually many years of what amounted to noncoverage by music publications — a progressive motion inspired by the social empathy of Obama-era America that continues to be owned by no explicit yr and remains to be ongoing. Purely on a musical stage, synth-pop and different related sounds of the ‘80s continued to ebb and stream by way of indie’s figurative and literal streams — from the sky-scraping music of Chvrches to Haim’s cool-handed soft-rock method — in addition to numerous strains of ’90s indie and alt-rock being rediscovered and faithfully recreated by youthful generations. These are tendencies that had been lengthy in improvement pre-2010s and, for higher or for worse, will seemingly be right here to remain for eternity.
Part of 2010s indie’s resistance towards neat, year-specific categorization will be owed to how we devour music — which underwent social and technological sea adjustments all through the last decade practically unmatched by another. The very nature of scenes and collectives grew to become extra diffuse because the myriad skills to attach on-line developed; the gradual and persevering with de-emphasis of the album as format — a decades-long taking place that’s moved at a snail’s tempo however has moved nonetheless — additionally performs a job, on condition that canonical years of indie’s previous have been largely anointed as such resulting from albums launched throughout that point.
This non-phenomenon phenomenon additionally occurred due to iconoclastic competitors from the massive leagues — I’m speaking real-deal, mad-money pop music, which skilled a artistic renaissance over the previous decade and crossed over to beforehand cooler-than-thou listeners in a means that it merely hadn’t within the ’90s and 2000s. For its half, pop can rely at the very least two years representing peak achievements and cultural time-stopping moments: 2013 noticed the discharge of Chance the Rapper’s endearing, emotive Acid Rap (a document he arguably nonetheless hasn’t topped), the smeared-lens hip-hop of Drake’s Nothing Was the Same, Beyoncé’s industry-imploding shock self-titled masterpiece, and Kanye West’s nasty and exhilarating Yeezus.
2016 represented a equally game-changing second for black pop at giant; together with equally indelible follow-ups from West (The Life of Pablo), Chance (Coloring Book), and Beyoncé (Lemonade), Rihanna delivered her most cohesive creative assertion thus far with the stoned, vibe-y Anti, Solange’s A Seat on the Table represented an enormous creative leap ahead and was accompanied by an immediately iconic stage present, whereas Frank Ocean’s long-awaited Blonde pulled off one of many decade’s most spectacular about-faces by turning away from the lushness of his earlier work with monastic, advanced music that at occasions resembled late art-pop legend Arthur Russell.
You would possibly discover that I beforehand talked about Ocean within the context of indie. Even although his contemporaries differ when it comes to their very own capability to boundary-hop between big-stage pop and indie’s more and more not-so-small-stage confines, his straddling is indicative of the borderless-ness that the streaming technology’s listening habits have engendered — and that genre-porousness might lay declare to the most important think about 2010s indie’s anno-resistant nature. How can it's attainable to categorize something if we’re nonetheless within the technique of dismantling and reassembling the classes themselves?