If you are trying to promote your music, DJing or promoting a local event then electronic dance music promotion is a must. This article will give you some information on how to go about creating and implementing your own electronic music promotion strategies to take the music industry by storm.
DJs and DJ mix make the rounds of nightclubs and clubs, attracting thousands of fans, and this popularity is only going to increase in the coming years. This is great news for you and me, the person in charge of getting the word out about your new music. If you want to be noticed in the music industry and have your own show on a popular network, there are some steps that need to be taken to get the ball rolling. The first step is to find a DJ with an extremely high profile, or one that you can contact to start building your relationship and rapport with them.
Once you have found your DJ or have been contacted by them, they will come and visit you at your place of business or your personal studio. They will then ask you to come down and have a look around your place of residence, or your business location. The purpose of this visit is to get you up to speed on what your plans are, what you are looking to do with your show and how it fits in with their schedule. They will also come in to your home to see if there is a space that you could use in the near future, or to discuss other ways in which you can make your show even more unique and special. Once they feel confident enough to bring your show into their studio, they will usually give you permission to go ahead and book a space.
One of the biggest challenges of electronic dance music promotion is finding a DJ with the same passion and enthusiasm as you have for the music. Your DJ will be responsible for hiring all of your equipment (i.e. lights, sound system and any other gear that you may be using) and they will also be the one to set up your show. It is important to choose a DJ who really understands your music and wants you to succeed in the music industry. Don’t make the mistake of buying a DJ just because they are cheap, they may be good at what they do, but it is very unlikely that they will be able to understand you or know what your music is about.
As your DJ, it is important that you keep everything organized so that you don’t forget anything or make a mistake and your guests don’t get lost in the mix. Most DJs will give you access to their computer software program where you can track your shows from their point of view, listen to the audio files to see what went right and wrong, and so much more. It is also advisable to ask your DJ to take a copy of your CD with you when they come to your house so you can listen back to the tracks before they even come on the air so you can improve them.
Your DJ can help to set up your show, but they won’t do it for free. In order to get them to do that you have to make sure that your show is original. You should have a plan in mind on how you are going to advertise it before you actually begin with your first gig. If you are not sure how to promote your show then your DJ will likely suggest that you hire a professional promoter who will work with you throughout the process to make sure that your show is done right.
Your DJ will then be able to make suggestions on how you can get the word out about your show, and how to further promote it. Make sure that you are clear on everything and let them know if you are going to put up posters, flyers, brochures, banners, online banners, TV and radio ads and so on. They will also need to give you their contact information so that people can be contacted by phone, email and more traditional forms of advertising. If you don’t have a business card, then they will probably give you a discount.
Lastly, it is essential that your DJ is professional, clean and in tip top form. If your DJ is dirty, has a broken CD player or doesn’t have a good set up in their studio then they are not really worth booking. If you are looking to book a DJ for your event, don’t forget to check their credentials – make sure that they have been playing music for a long time, and that they have the equipment you need. – if you have any questions or concerns about the sound quality then they should be able to answer them with ease.
