Detroit house icon is setting out on a new musical endeavor with his Sound Signature label, “ listeners all ages, with an emphasis on youth and black and brown people.” Parrish’s new radio program W.O.K.E, which stands for “We Only Keep Evolving,” will serve as a challenging alternative to the commercial radio in and around the Detroit area.
Parrish divulged on the program on his Facebook page, stating, “Much the radio programming we hear around the city and across the nation is not aligned with our visions self-determination, community and self-love. Because we acknowledge the power music and sound has to programme people, Theo and the rest the team felt compelled to fer an alternative to commercial radio programming. We at Sound Signature wanted to produce a radio programme that centres empowerment, history and the future. And want to make sure this music gets to OUR people.”
Parrish also put a call out for organizations involved in similar work to reach out in the post, and he’s even provided an email address for them to do so.
W.O.K.E. is now live and fans can tune in to the broadcast .